Carrick Whitney
I help founders think more clearly about their business.
Someone senior in their corner who has run these businesses from the inside and knows what the decisions actually feel like.I spent my career inside two founder-led businesses as they scaled - as Head of Strategy at Net-a-Porter, and as CFO/COO and Board Director at Rapha.
Recent work
– Deciding whether to continue backing a channel that had become a quiet drain on time, cash and focus– Working through the implications of buying assets from a supplier to remove a bottleneck– Stress-testing a factory move that created capacity but tightened cash and risk
How it works
Most relationships are ongoing. We meet regularly and I'm available when something needs proper attention. The work fits around the business rather than the other way around. It usually starts with a conversation.
Who this tends to suit
Founder-led, majority-owned businesses where the founder is still the primary decision-maker - and where having someone experienced and independent to think alongside them would change the quality of those decisions.
Contact
If this feels relevant, feel free to get in touch.