Carrick Whitney
Independent challenge for founder-led businesses
I work with founders when they’re facing decisions that will materially shape their business.These are moments where direction, structure or risk meaningfully changes, and where getting the call right matters more than moving quickly.My role is to provide an independent challenge at that point: testing the logic, assumptions and financial grounding before the founder commits to a path.
Recent work
– Deciding whether to continue backing a channel that had become a quiet drain on time, cash and focus– Working through the implications of buying assets from a supplier to remove a bottleneck– Stress-testing a factory move that created capacity but tightened cash and riskDifferent situations, same pattern: a decision that needed to be worked through properly before moving forward.
How the work unfolds
The work is centred on a specific decision and kept deliberately contained. It usually takes place over a defined period, alongside the day-to-day of the business.
Who this tends to suit
This work is most relevant for founder-led, majority-owned, product-led businesses – often before a formal board is in place or outside investors are actively involved in major decisions.
Contact
If this feels relevant, feel free to get in touch.